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WordPress Email Automation – Personalized Welcome Emails - AIWU – AI Plugin for WordPress
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Personalized Welcome Emails

Email Marketing Easy

Automatically send personalized welcome emails to new users when they register on your WordPress site. This workflow detects whether the user provided their name and sends a customized greeting – either with their name or a friendly generic message. Perfect for creating a warm first impression and building user engagement from day one.

Workflow Preview

📋 How to Build This Workflow

1

Add User Registration Trigger

Click “+ Trigger” and select “New user registered” from WordPress Events. This workflow will automatically run every time someone creates a new account on your site.

Category: WordPress Events
Event: New user registered
2

Add Branch Logic – Check if Name Exists

Add a “Branch” logic block to check if the user provided their display name. This creates two paths: one for personalized emails and one for generic greetings.

Type: Branch
Condition: display_name is known
Branch Name: Name is known
3

Send Personalized Email (THEN Path)

In the “THEN” branch (when name is available), add “Send Email” action with a personalized greeting using the user’s display name.

Action: Send Email
To: {{node#1.user_email}}
From Email: max@aiwuplugin.com
From Name: Max from AIWU
Subject: Welcome to AIWU – Let’s Automate Your WordPress! 🚀
Message: Hi {{node#1.display_name}}! Welcome to AIWU…
4

Send Generic Email (ELSE Path)

In the “ELSE” branch (when name is not provided), add another “Send Email” action with a friendly generic greeting without using the name.

Action: Send Email
To: {{node#1.user_email}}
Message: Hi there! Welcome to AIWU…

💡 Pro Tips

  • Test the workflow by creating a test user account before going live
  • Customize the email body to highlight your site’s key features and benefits
  • Include a clear call-to-action link to guide new users to their next step
  • Add your logo or brand colors to the email template for better brand recognition
  • Consider adding a Delay block (1-2 hours) before sending to avoid overwhelming new users

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